One of the things I love about Berkeley is its collection of totally unpretentious gourmet shops - the sorts of places where the staff are helpful, enthusiastic, and inclined to let you taste things. I try to visit the Cheeseboard, which features a long wraparound display case stuffed with cheese and a couple of racks of excellent baked goods, when it isn't busy. This enables me to ask for things like "a strong-flavored cheese that melts well" and see what delights the staff-owners (the Cheeseboard is, after all, a co-op a la 1969) come up with. They cheerfully offer samples of everything and never complain when I buy pieces barely larger than slivers. This is necessary, of course, because I have to leave with several different slivers, plus a bit of fresh ricotta and a loaf of pumpernickel and/or a cherry corn scone, and I simply can't eat all of my loot before it goes bad or disappears into the black hole at the back of the fridge.
Wine is different. I don't expect tastes of everything recommended to me, nor do I plan to buy only a glass and a half per varietal, but if I'm going to purchase a bottle untasted, I want it to be good and relatively cheap. This is where Vintage Berkeley comes in. They have never recommended a wine I didn't like, including remarkably drinkable Passover wine. Also, they don't sell bottles for over $25. Brilliant. Yesterday I walked in, found a jeans-clad twenty-something salesguy, and said I wanted two whites and a red that I would never have tasted before. He responded so admirably that I ultimately couldn't leave without two whites and two reds: a dirt-cheap white from Savoy that he claimed would taste like a Granny Smith; a Hungarian furmint, a grape with which I am thoroughly unfamiliar; a French red that I believe was supposed to be largely cab franc (California versions of which seem to cost no less than $50, at least at the wineries where I've tried them); and a Spanish carignane blend (or was the Spanish one the cab franc and the French the carignane? guess I'll find out later). Possible inaccuracies notwithstanding, it was a lovely shopping experience: low-key, informative, and very much worth the effort of lugging four bottles of wine half a mile home in a messenger bag with an unpadded strap.